So why do most CMOs still rely on spreadsheets for managing their revenue goals? Why do most CMOs guess which leads, accounts and tactics will convert to revenue? Why do most CMOs stress about creating accurate pipeline reports and forecasts?
Because there are too many disconnected marketing tools with NONE designed for driving revenue, the data is often dirty and poorly organized, and it is hard to make real-time, smart revenue-centric decisions. So CMOs continue to ‘fly blind’.
And as more customers move online, this problem is only getting worse.
Monitor pipeline generation in real-time, and by segment while tracking towards bookings goals for current and future quarters. Then predict pipeline shortfalls and accurately forecast potential roadblocks, down to account and buyer persona levels.
Find your ‘hidden pipeline’ in your database. Refine marketing efforts around segments, accounts, and buyer personas to produce high quality pipeline. Use AI-based recommendations to accelerate deal cycles, improve conversion rates, and increase deal sizes.
