Replacing Spreadsheets with Modern Marketing Pipeline Management
Replacing Spreadsheets with Modern Marketing Pipeline Management The marketing team at 8×8 had to turn corporate bookings goals into pipeline plans for an array of product lines and segments. It was a challenge to build so many individual plans, but also to forecast out a year-and-a-half for each. Their solution was a complex spreadsheet that […]
Prescriptive Guidance for Achieving Marketing Pipeline Goals
Prescriptive Guidance for Achieving Marketing Pipeline Goals Marketing at SignalFx is responsible for a significant portion of their pipeline, but they couldn’t determine which elements of their marketing mix would deliver the best revenue outcomes. Worse yet, rapid growth had ballooned their marketing database, so knowing where to focus was becoming increasingly difficult. What they […]
Top Demand Generation Tactics in a COVID World
Top Demand Generation Tactics in a COVID World Demand generation is tough at the best of times. But the continuing pandemic disruptions and uncertainty have marketers facing unprecedented challenges to capture customer interest and generate demand. Pipelines are diminishing. Deals are getting delayed or cancelled. Customer behaviors have changed. Budgets are under pressure. So […]
Five Rules of Revenue Driven Marketing | A roundtable discussion with 8×8 and Poly
Five Rules of Revenue Driven Marketing | A roundtable discussion with 8×8 and Poly Watch this round-table conversation between Venkat Nagaswamy, Global VP of Marketing at 8×8, Chuck Boynton, CFO at Poly, and Rahul Sachdev, Co-founder & CEO at Fortella, on how to evolve Marketing into a strategic engine of growth. They discuss how Revenue Driven […]
The CMO’s Definitive Guide to Revenue Driven Marketing
The CMO’s Definitive Guide to Revenue Driven Marketing Leads have been the currency of B2B marketing for a long time. So, marketing strategies, processes, and tools have all been designed to revolve around lead flow, with the assumption that generating and nurturing enough leads, given past pipeline conversion rates, will enable Sales to meet corporate revenue […]
