Watch this round-table conversation between Venkat Nagaswamy, Global VP of Marketing at 8×8, Chuck Boynton, CFO at Poly, and Rahul Sachdev, Co-founder & CEO at Fortella, on how to evolve Marketing into a strategic engine of growth. They discuss how Revenue Driven Marketing helped them align marketing execution with revenue goals, track revenue performance and adjust course while they still had time, and communicate Marketing’s success in the language of revenue. Then, to learn more, submit the form here to read our CMO Guide, “5 Rules for Sailing Marketing to Revenue Driven Success.”