Category Creation – What CMOs Need to Know

Category Creation – What CMOs Need to Know In episode four of our CMO Stories podcast, we explore category creation: the difficulty of defining and building a new product category. We’re joined by Priya Rajan, VP of Marketing at DataVisor, a digital fraud and risk detection company. Priya may have started her career in Engineering, but she brings creative […]

Why a Pipeline Forecast is a Must-have for Modern CMOs

Why a Pipeline Forecast is a Must-have for Modern CMOs Pipeline forecasts are essential for building Marketing’s credibility with the C-suite and justifying budget requests In a prior blog post, we discussed the importance of ‘qualified pipeline’ as a core success metric for all revenue-driven CMOs. Remember that a qualified pipeline consists of early-stage opportunities, where the […]