Agile Marketing Is a Must for the Modern RevOps – Here’s Why
Agile Marketing Is a Must for the Modern RevOps – Here’s Why Agile has proven successful for software developers, and it can work wonders for marketing and RevOps teams, too Marketing methodologies have changed dramatically over the past ten years as priorities have shifted from brand awareness to driving revenue. Where it once made sense […]
Why Your Marketing Pipeline Plan Is Likely Wrong
Why Your Marketing Pipeline Plan Is Likely Wrong The risk of incorrect assumptions to your marketing pipeline performance In our previous blog post, we argued that ‘qualified pipeline’ as opposed to MQLs should be true north for the modern CMO. We also discussed that while most marketers intuitively understand this concept, tracking pipeline is hard […]
Why Qualified Marketing Pipeline Is ‘True North’ for the Modern CMO
Why Qualified Marketing Pipeline Is ‘True North’ for the Modern CMO MQLs are insufficient for the modern marketer’s needs. To drive revenue, you must begin with the end in mind. Few CMOs would disagree that revenue is the true measure of marketing’s success. And yet your marketing team is likely hard at work generating MQLs […]
The State of B2B Marketing: What Sets The Best Marketers Apart?
The State of B2B Marketing: What Sets The Best Marketers Apart? B2B marketers are more focused on driving revenue than ever before — and the best ones take on even more revenue responsibility than their peers. That’s just one of the recent trends our new research report, The State of B2B Marketing: 2021, revealed about the […]
Survey Report | The State of B2B Marketing 2021
Survey Report | The State of B2B Marketing 2021 More than ever, today’s B2B marketers are responsible for strategic metrics such as generating revenue and producing qualified sales pipelines. In fact, 2 out of 3 B2B marketers rank revenue generation as their top priority, according to our report. But revenue-driven marketing requires a shift from […]
How to Market Complex Products in a Crowded Space: Lessons From the Cybersecurity Industry
How to Market Complex Products in a Crowded Space: Lessons From the Cybersecurity Industry Nathan Burke faced a tough challenge at 2019’s RSA Conference, the largest annual gathering for cybersecurity professionals. As the CMO of cybersecurity asset management firm Axonius, Burke was tasked with presenting his company’s case for being named the “Most Innovative Startup” among […]
How to Market Complex Products in a Crowded Space
How to Market Complex Products in a Crowded Space In episode three of our CMO Stories podcast series, we learn how to differentiate products in a highly competitive marketplace and find out what it takes to rise above the noise. Join us as we sit down with top executives from leading companies including Naomi Buckwalter, Director […]
The Growth CMO’s Playbook
The Growth CMO’s Playbook In episode two of our CMO Stories podcast series, we take a look at the all-important role of the Growth CMO and what it takes to drive meaningful growth in today’s environment. We’re joined by Tom Butta, CMO at Kyriba. This is his latest role in a long line of CMO […]
Marketing Planning & Budgeting Tips For a Successful 2021
Marketing Planning & Budgeting Tips For a Successful 2021 It’s that time of year again. No, not for holiday shopping, although if you haven’t started yet, what are you waiting for? Instead, we’re talking about the time of year when marketers everywhere are busy planning for next year. The lists they are making aren’t for […]
Planning & Budgeting Tips for B2B Marketing Execs
Planning & Budgeting Tips for B2B Marketing Execs We kick off our CMO Stories podcast series with a timely discussion with Venkat Nagaswamy, Global VP of Marketing at 8×8, a leading integrated cloud communications platform, to discuss the best way to approach marketing planning and budgeting for the year ahead. Listen to the full episode […]
