Survey Report | 2020 State of Revenue Driven Marketing
Survey Report | 2020 State of Revenue Driven Marketing 2020 has been an unprecedented year and seemingly overnight, a roaring economy was brought to its knees due to the outbreak of the COVID-19 pandemic. Like other functions, B2B Marketers had to adapt and shift their strategies in response to the rapidly changing business environment. We […]
How B2B marketing leaders are hitting revenue goals in the post-pandemic world
How B2B marketing leaders are hitting revenue goals in the post-pandemic world 2020 has been a year like no other. The COVID-19 pandemic stalled economic growth, and caused a precipitous drop in business and consumer confidence. How have B2B marketing leaders responded? How have they shifted their marketing strategies, resources and tactics to achieve […]
Building Pipeline in an Overcrowded Cybersecurity Space
Building Pipeline in an Overcrowded Cybersecurity Space “As a CMO at a rapid growth startup, my first focus is on revenue, and my second priority is repeatability. Revenue without repeatability is great in the beginning, but repeatability is what you need to scale. We turned to Fortella to help uncover revenue trends, identify problem areas, […]
Replacing Spreadsheets with Modern Marketing Pipeline Management
Replacing Spreadsheets with Modern Marketing Pipeline Management The marketing team at 8×8 had to turn corporate bookings goals into pipeline plans for an array of product lines and segments. It was a challenge to build so many individual plans, but also to forecast out a year-and-a-half for each. Their solution was a complex spreadsheet that […]
Prescriptive Guidance for Achieving Marketing Pipeline Goals
Prescriptive Guidance for Achieving Marketing Pipeline Goals Marketing at SignalFx is responsible for a significant portion of their pipeline, but they couldn’t determine which elements of their marketing mix would deliver the best revenue outcomes. Worse yet, rapid growth had ballooned their marketing database, so knowing where to focus was becoming increasingly difficult. What they […]
Top Demand Generation Tactics in a COVID World
Top Demand Generation Tactics in a COVID World Demand generation is tough at the best of times. But the continuing pandemic disruptions and uncertainty have marketers facing unprecedented challenges to capture customer interest and generate demand. Pipelines are diminishing. Deals are getting delayed or cancelled. Customer behaviors have changed. Budgets are under pressure. So […]
Five Rules of Revenue Driven Marketing | A roundtable discussion with 8×8 and Poly
Five Rules of Revenue Driven Marketing | A roundtable discussion with 8×8 and Poly Watch this round-table conversation between Venkat Nagaswamy, Global VP of Marketing at 8×8, Chuck Boynton, CFO at Poly, and Rahul Sachdev, Co-founder & CEO at Fortella, on how to evolve Marketing into a strategic engine of growth. They discuss how Revenue Driven […]
The CMO’s Definitive Guide to Revenue Driven Marketing
The CMO’s Definitive Guide to Revenue Driven Marketing Leads have been the currency of B2B marketing for a long time. So, marketing strategies, processes, and tools have all been designed to revolve around lead flow, with the assumption that generating and nurturing enough leads, given past pipeline conversion rates, will enable Sales to meet corporate revenue […]
Rapidly Scaling with Revenue Driven Marketing
Rapidly Scaling with Revenue Driven Marketing Reciprocity’s marketing couldn’t scale fast enough to keep pace with increasing revenue goals. Worse yet, they didn’t have visibility into future pipeline performance, which left them at risk of discovering shortfalls when it was too late to fill the gaps. Finally, their data lacked the granular details to enable […]
‘Golden Egg’ Opportunities For Demand Generation in Uncertain Times
Marketing Planning & Budgeting Tips For a Successful 2021 I know we’re all a bit down lately, particularly with Easter having just passed, and all of us unable to congregate and celebrate together. While we’re all experiencing coping difficulties personally, we’re also feeling the effects of COVID-19 and social distancing in our businesses. But instead […]
