“As a CMO at a rapid growth startup, my first focus is on revenue, and my second priority is repeatability. Revenue without repeatability is great in the beginning, but repeatability is what you need to scale. We turned to Fortella to help uncover revenue trends, identify problem areas, and track Marketing’s current pipeline performance and forecasts by account tier, geography, and industry segment. Fortella provides confidence that our marketing tactics toward accurate target accounts and buying groups will result in positive revenue outcomes in the future”

– Nathan Burke, Chief Marketing Officer, Axonius

Currently, the cybersecurity market sits at $160 billion and continues to grow year over year. But with such rapid growth comes fierce competition and overcrowding: There are over 2300 vendors of security products and service offerings today. As a cybersecurity marketer, how do you stand out from the crowd? In our latest brief, learn best practices such as:

• Planning activities around revenue, not leads or tactics
• Tracking performance against revenue goals
• Optimizing activities using segments and buying groups

By doing these, you can confidently show your business value as a revenue driver.