Reciprocity’s marketing couldn’t scale fast enough to keep pace with increasing revenue goals. Worse yet, they didn’t have visibility into future pipeline performance, which left them at risk of discovering shortfalls when it was too late to fill the gaps. Finally, their data lacked the granular details to enable segment- and buyer persona-level targeting.

“Our pipeline plans and forecasts were built in a complex spreadsheet that was too slow and difficult to maintain, especially in a fast-changing market. Worse yet, we still had to guess at too many elements to make it work.”

 

Fortella provides Reciprocity with the data insights and pipeline visibility to enable more effective marketing actions resulting in more revenue-driven outcomes. More accurate targeting and focused engagement results in higher conversion rates and improved marketing performance. And, by connecting everything to resulting revenue, Marketing is able to allocate resources where they would get the best revenue return.

Learn how Reciprocity uses Fortella to:

• Perform more effective targeting by segments, buyer personas and industries
• Identify pipeline gaps earlier for predictable revenue performance
• Surface marketing qualified accounts (MQAs) that are ready for sales outreach.

“Fortella gives us a better batting average because we’re focused only on the prospects who can drive revenue.

—Ben Lack, Reciprocity’s Director of Business Development and Marketing