Marketing at SignalFx is responsible for a significant portion of their pipeline, but they couldn’t determine which elements of their marketing mix would deliver the best revenue outcomes. Worse yet, rapid growth had ballooned their marketing database, so knowing where to focus was becoming increasingly difficult. What they needed was a way to maximize Marketing’s pipeline impact, and more prescriptive guidance in picking the right marketing programs and targets with the shortest path to revenue.

“We needed to understand the pipeline implications of our programs and have the confidence that they were resulting in top-line revenue.”

Fortella gave SignalFx more prescriptive guidance on who to target and which programs to execute, to reach their revenue goals. Where they had to previously cobble together data and spreadsheets to understand their impact, Fortella gave them an easy-to-use pipeline dashboard with all the relevant KPIs for real-time visibility.

Learn how SignalFx used Fortella to:

• Achieve prescriptive guidance for exceeding corporate and segment-level revenue goals
• Connect programs to revenue for an optimal marketing mix
• Gain pipeline visibility to close gaps before it’s too late
• Eliminate tedious, error-prone spreadsheets for pipeline planning and tracking

“Fortella gives us more confidence in our decisions and more visibility into how those decisions ultimately contribute to the company’s success.”

— Thomas Butta, Chief Marketing Officer at SignalFx