More than ever, today’s B2B marketers are responsible for strategic metrics such as generating revenue and producing qualified sales pipelines. In fact, 2 out of 3 B2B marketers rank revenue generation as their top priority, according to our report.

But revenue-driven marketing requires a shift from the traditional way that most marketing departments are used to operating. We analyzed survey responses from leading B2B marketing executives to understand what the top-performing marketers — those generating an ROI of 7x or more — are doing to be successful. 

In this report, you’ll learn:

• What are the most common go-to-market strategies for B2B marketers
• Which technology solutions do top-performing marketers deploy
• What are the biggest challenges facing B2B marketers and how do top-performers overcome these obstacles
• What are the pipeline responsibilities for today’s B2B marketers
• How you can drive an ROI of 7x or more for your company
• And much more.

Complete the form on this page to get your free copy now.