Survey Report | The State of B2B Marketing 2021

Survey Report | The State of B2B Marketing 2021 More than ever, today’s B2B marketers are responsible for strategic metrics such as generating revenue and producing qualified sales pipelines. In fact, 2 out of 3 B2B marketers rank revenue generation as their top priority, according to our report. But revenue-driven marketing requires a shift from […]

How to Market Complex Products in a Crowded Space: Lessons From the Cybersecurity Industry

How to Market Complex Products in a Crowded Space: Lessons From the Cybersecurity Industry Nathan Burke faced a tough challenge at 2019’s RSA Conference, the largest annual gathering for cybersecurity professionals. As the CMO of cybersecurity asset management firm Axonius, Burke was tasked with presenting his company’s case for being named the “Most Innovative Startup” among […]

Planning & Budgeting Tips for B2B Marketing Execs

Planning & Budgeting Tips for B2B Marketing Execs We kick off our CMO Stories podcast series with a timely discussion with Venkat Nagaswamy, Global VP of Marketing at 8×8, a leading integrated cloud communications platform, to discuss the best way to approach marketing planning and budgeting for the year ahead. Listen to the full episode […]

Replacing Spreadsheets with Modern Marketing Pipeline Management

Replacing Spreadsheets with Modern Marketing Pipeline Management The marketing team at 8×8 had to turn corporate bookings goals into pipeline plans for an array of product lines and segments. It was a challenge to build so many individual plans, but also to forecast out a year-and-a-half for each. Their solution was a complex spreadsheet that […]