Demand generation is tough at the best of times. But the continuing pandemic disruptions and uncertainty have marketers facing unprecedented challenges to capture customer interest and generate demand. Pipelines are diminishing. Deals are getting delayed or cancelled. Customer behaviors have changed. Budgets are under pressure.

So how should marketers respond to these new challenges?

Watch this webinar for a few tried and tested tips on:

• How to find ‘hidden pipeline gold’ in your revenue funnel.
• How to generate ‘high value’ prospects in segments & territories less impacted.
• How to save marketing dollars by smartly optimizing your spend.

For expert advice, we have turned to Ben Lack, Director of Marketing & Business Development at Reciprocity, who is one the sharpest growth marketers in the industry. Ben will share some tactics that he is deploying today to navigate these uncertain times.